Sophia Smith
BA Communications, University of Navarra, Spain.
I began my career in 2007, building experience in regional press, magazine publishing, and digital marketing. In 2017, I was appointed to lead PR & Communications for MIAJA Design Group, working across its Singapore and London offices. I subsequently joined Goddard Littlefair, gaining valuable experience at one of London’s leading design studios, renowned for its narrative-led approach to interiors across high-end residential developments, luxury hotels, and spa projects.
In 2021, I launched Wildflower Communications, building a diverse portfolio through collaborations with design clients, including Rockett Studio. I supported the studio’s rebrand and marketing for their design of the prestigious private members’ club, 67 Pall Mall Singapore.
I currently lead PR and Communications for Architecture for London, an award-winning practice specialising in sustainable homes and commercial projects, and Enness Global, a specialist high-value finance brokerage. I also provide PR and social media consultancy to luxury hospitality studio GA Design.
Alongside these roles, I work with a growing portfolio of architecture and design clients on a retainer basis, providing PR support to raise profiles, strengthen positioning, and build visibility within their sectors.
Every business I work with is unique. I take a consultative approach, with a focus on delivering meaningful and measurable results.
