Sophia Smith
BA Communications, University of Navarra, Spain.
I began my career 15 years ago, working in regional press, magazine publishing, and digital media. In 2017, I was appointed to lead communications for MIAJA Design Group, working across its Singapore and London offices. I later gained valuable in-house PR & Marketing management experience at Goddard Littlefair, one of London’s leading design studios specialising in narrative-led interiors for high-end residential developments, luxury hotels, and spa projects.
I founded Wildflower Communications in 2021, building a diverse portfolio through collaborations with design clients such as Rockett Studio, supporting their rebrand, and leading the PR launch of their design for private members’ club, 67 Pall Mall Singapore.
I currently lead PR and communications for Architecture for London, an award-winning practice dedicated to creating sustainable buildings, and PR for Enness Global, a specialist high-value finance brokerage. I also support communications for John Robertson Architects, a practice driven by a commitment to people, place and planet.
My portfolio includes marketing campaigns for design, lifestyle, and wellness brands, helping them communicate their value through clear, engaging, and strategically crafted content.
Campaign work includes: Blacksheep Design, MQA x KEF, AURA SKYPOOL and AVANTGARDE.
I deliver tailored communications through a strategic, consultative approach focused on achieving measurable results.
