Sophia Smith​
BA Communications, University of Navarra, Spain.​​
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I began my career 15 years ago, working in regional press, magazine publishing, and digital media. In 2017, I was appointed to lead communications for MIAJA Design Group, working across its Singapore and London offices. I later gained valuable in-house PR & Marketing management experience at Goddard Littlefair, one of London’s leading design studios specialising in narrative-led interiors for high-end residential developments, luxury hotels, and spa projects.
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I founded Wildflower Communications in 2021, building a diverse portfolio through collaborations with design clients such as Rockett Studio, supporting their rebrand, and leading the PR launch of their design for private members’ club, 67 Pall Mall Singapore.​
I currently lead PR & Marketing for Architecture for London, an award-winning studio committed to creating sustainable buildings, and support communications at John Robertson Architects, a practice built on a commitment to people, place and planet.
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My portfolio also spans marketing campaigns for design, lifestyle and wellness brands, including MQA x KEF, AURA SKYPOOL Dubai, and AVANTGARDE.​​​
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I offer tailored communications support, taking a consultative, results-driven approach.
