Sophia Smith​
BA Communications, University of Navarra, Spain.​​
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I began my career 20 years ago, working in regional press, magazine publishing, and digital media. In 2017, I was appointed to lead communications for MIAJA Design Group, working across its Singapore and London offices. I gained valuable in-house PR & Marketing experience at Goddard Littlefair, one of London’s leading design studios specialising in narrative-led interiors for high-end residential developments, luxury hotels, and spa projects.
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I founded Wildflower Communications in 2021, building a diverse portfolio through collaborations with clients such as Rockett Studio, supporting their rebrand, and leading the press launch of their design of private members’ club, 67 Pall Mall Singapore.​
I currently lead PR & Marketing for Architecture for London, an award-winning studio committed to creating sustainable buildings, and communications at John Robertson Architects, a practice built a commitment to people, place and planet.
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My portfolio also spans marketing campaigns for lifestyle and wellness brands, including MQA x KEF, and AURA SKYPOOL Dubai – the world’s highest 360-degree infinity pool, offering ‘Wellness in the Sky’. Wildflower is launching Omni Pilates Magazine in Autumn 2025. ​​​​
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I offer tailored communications and publishing services, taking a consultative, results-driven approach.
